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Easipetcare's 'Summer of Love' Campaign at this Year's VMA Awards

We’re proud to announce that Easipetcare were finalists in two categories at this year’s Veterinary Marketing Association (VMA) Awards for their Summer of Love campaign. The categories were the Marketing Campaign Award (under £12.5m) and the Practice Marketing Award.
 
They implemented Summer of Love to increase footfall in Streatham, the newest of their branches. It consisted of two clear incentives: Vaccinations for £15 and a Free First Consult offer. Their marketing team designed the colourful concept (which coincided with the 50th anniversary of the ‘Summer of Love’ in 1967) entirely in house.
 
And it worked! The campaign was highly successful; with the figures for revenue and consults, active pets and the number of vaccinations administered all rising dramatically. 
 
Easipetcare are no strangers to success when it comes to marketing. Before they joined the IVC family last year, Marketing Manager Helen Hunter won the Young Marketer of the Year award. She said she was, ‘absolutely delighted’ to receive the accolade and that she’d love to use the associated bursary to enhance Easipetcare’s digital output. The Summer of Love campaign had a great impact on their online presence with Facebook likes, Google searches, online pet registrations, along with visits to their websites in general, all increasing. So as you can tell, Helen and her team are continuing to flourish.
 
The Veterinary Marketing Association is a non-profit, national membership organisation and is comprised of marketers from an array of companies. Their VMA Awards take place annually and recognise many features of marketing within the veterinary world.
 
Elsewhere during the event, Independent Vetcare were finalists in the Direct Mailer Award category.

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